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When it pays to be clear: the appeal of concrete communication under certainty
International Journal of Advertising
,
vi, 533-553 S.
,
2023
van Horen, Femke, Michaela Wänke, Thomas Mussweiler
ISSN: 0265-0487 (print), 1759-3948 (online)
DOI:
10.1080/02650487.2023.2206689