Measurement

The International Encyclopedia of Communication Theory and Philosophy,
Malden, MA
,
Wiley-Blackwell
, 2016
Klaus Bruhn Jensen, Robert T. Craig, Jefferson D. Pooley, Eric W. Rothenbuhler,
Holbert, Lance, Christiane Grill
ISBN: 978-1-11854155-5 (print); 978-1-11876680-4 (online)
DOI:  10.1002/9781118766804.wbiect126