Brand placements in video games: How local in-game experiences influence brand attitudes
Psychology & Marketing ,
vi, 274-287 S.,
2023
Ingendahl, Moritz,
Tobias Vogel,
Alexander Maedche,
Michaela Wänke
ISSN: 0742-6046 (print), 1520-6793 (online)
DOI:
10.1002/mar.21770